Build a stronger free-from portfolio with a noodle product designed for modern international shoppers. GloryLand Brown Rice and Millet Noodles combine familiar Asian noodle culture with the growing demand for gluten-free, wheat-free and plant-based food choices. Produced by Dalian Hongrun Whole Grain Food Co., Ltd., this product gives importers, distributors, specialty retailers and foodservice buyers a practical option for expanding their better-for-you range.
The product is made with brown rice flour and millet flour, creating a distinctive whole-grain positioning for retail and foodservice markets. The visible package presents the noodles as vegan and gluten-free, while the product imagery shows golden, spring-shaped noodle cakes that can be served in soups, stir-fries or mixed with vegetables, sauces and other ingredients. This versatility supports multiple consumption occasions and gives downstream buyers room to position the product across health food, Asian food, vegan and gluten-free categories.
Product Features for International Buyers
Gluten-free and wheat-free positioning: Gluten-free products continue to attract consumers with diagnosed celiac disease, gluten sensitivity and lifestyle preferences. GloryLand was created to answer this need with noodles that provide a reliable alternative to conventional wheat-based products. The packaging visibly features gluten-free and vegan claims, helping shoppers understand the product's core value proposition at the point of sale.
Brown rice and millet formulation: The ingredient panel shown on the package identifies brown rice flour and millet flour. This simple grain-based formulation supports a clear product story and provides a differentiated alternative to standard refined wheat noodles. Buyers can present the product as part of a whole-grain-inspired assortment while offering familiar noodles in a format that is easy to prepare and customize.
Retail-ready consumer packaging: The pictured front package identifies four individual 2.47 ounce packs with a total net weight of 9.9 ounces. This format is suitable for retail shelves, specialty grocery stores, health food outlets and online product listings. Individual noodle packs can also help consumers manage portions and plan convenient meals. The orange package design creates strong shelf visibility, while the front panel clearly communicates the product name, dietary positioning, protein statement and preparation guidance shown on the pack.
Flexible meal applications: Product images show the noodles prepared with vegetables and served as a plated meal. They can be used in stir-fried noodle dishes, broth-based soups, cold noodle salads or customized plant-based recipes. This flexibility is valuable for distributors because the same SKU can be introduced through multiple channels, including natural food retail, Asian grocery, vegan distribution and foodservice supply.
Designed for Convenient Everyday Use
Convenience is a major factor in the international noodle market. The package displays a ready-in-5-to-7-minutes message, and the preparation panel provides a straightforward sequence: boil water, add the noodle cake, gently separate the noodles, continue heating until tender, then drain and combine with a preferred sauce, vegetables, meat, fish or tofu. This simple preparation process makes the product suitable for busy households, students, office lunches and quick restaurant or catering menus.
Because the noodles are supplied as compact noodle cakes, they are easy to store, portion and handle. Buyers can develop recipe content around different regional tastes without changing the base product. A distributor serving European markets may promote vegetable stir-fries and light sauces, while a North American retailer may highlight plant-based bowls, soup recipes and convenient weeknight meals.
Manufacturer Experience and Quality Credentials
Dalian Hongrun Whole Grain Food Co., Ltd. has developed the GloryLand brand since 2005. The company's founding purpose was to develop gluten-free noodles with Chinese characteristics and make traditional Chinese dietary culture more accessible to consumers around the world. Over two decades, the company has focused on research, product innovation and the development of gluten-free food expertise.
According to the company materials, the business has obtained more than 60 national invention patents in the industry. Its listed certifications and qualifications include Gluten-free Certification, BRCGS Certification, EU Organic Certification, Canadian Organic Certification, USDA Organic Certification, Kosher Certification, Japan Organic Certification, China Organic Certification and China Food Authenticity Certification. Buyers should confirm the certification scope and applicability for their target market during the import qualification process.
In August 2024, Frost & Sullivan issued market position validation recognizing GloryLand as the “Pioneer of Gluten-free Noodles in China” and the “Market Leader of Gluten-free Noodles in China.” The company also initiated and participated in the formulation of a group standard for gluten-free food evaluation and an industry standard for general requirements for gluten-free food. These activities reflect a long-term commitment to category development and technical understanding.
Export Opportunity Across Multiple Channels
GloryLand has been sold in more than 30 countries and regions in Europe and the United States, including the United Kingdom, the United States, Germany and France. The brand states that its product philosophy centers on gluten-free, wheat-free, organic, additive-free, zero-fat and zero-salt characteristics. These attributes can support targeted distribution strategies, subject to local labeling rules, certification requirements and regulatory review.
For retail distributors, the noodles can strengthen a free-from or natural food assortment with an Asian-origin product story. For specialty importers, the product offers a recognizable noodle format with a differentiated grain base. For foodservice buyers, the neutral noodle platform can be paired with local sauces, vegetables and proteins to create menu items adapted to regional preferences. For online sellers, the clear pack format and preparation imagery provide useful content for product pages and recipe-led marketing.
Discuss Your Import and Distribution Program
International buyers looking for gluten-free noodle products can contact Dalian Hongrun Whole Grain Food Co., Ltd. to discuss product details, market suitability, packaging requirements and distribution opportunities. The company welcomes inquiries from importers, wholesalers, specialty retailers, foodservice distributors and partners developing gluten-free or plant-based product portfolios.
Company: Dalian HongRun LianHua Food Co.,Ltd.
Contact: Tonywang
Phone: 18018998333
WhatsApp / Skype: 18018998333
Email: info@hongrun.cn
Landline: 86-411-82721128/82704156
Address: No.33 Guanggu South Road,Dalian Economic and Technoloqical Development Zone.Liaoning Province,China.
Bring a versatile brown rice and millet noodle option to your market with the export experience and gluten-free specialization of GloryLand.
